Sunday, May 15, 2011

Simple Steps to a Killer Headline

The headline is without a doubt, one of the most important features of any sales copy. You could have the best sales copy that was ever produced, but a poorly written and badly thought out headline, will almost single handedly ruin your business. Take heed of the following points to ensure that your headline is quality and will entice potential clients or website visitors to read on.

1. Ultra Specific

You need to be as specific as you possibly can. For example. Instead of "how an unknown ebook author make thousands every month",change it too "how an unknown ebook author makes $3,789.95 every month". It is definitely more specific and a lot more credible.

2. Keep it both original and unique

You really need to come up with your own original headline. By example the following headline is so common, that it has lost its impact i.e. "Finally, the simple way to get free traffic to your site". Its the term "finally" that is being totally overused.

3. Maintain the urgency

This will almost force the reader to view the sales page further. Give the headline a real sense of urgency. For example, deadline dates or total amounts of items still in stock, giving a special offer for reading on. These techniques have personally been proven by many successful copywriters. They are known to work, with some better than other, but the key is to keep tweaking and testing with the above points always in mind.

So there you have it and you need to now use these tips in the headlines that you create. Always make sure that your headline GRABS ATTENTION.

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Monday, January 31, 2011

Freelance Writers - Make Money By Writing Your First E-book

Have you ever thought of writing an e-book? Writing an e-book can be a boring process. It’s quite possible you start writing an e-book and may never end it. In order to overcome such a situation it’s quite important that you make a strict schedule for yourself to write.

One of the best ways to complete an e-book is to just go on writing without having to wonder what the next sentence would actually be. Points to be considered at the time of writing an e-book

1 - Decide on an appealing title for your e-book:

It’s very important to have an effective headline for your e-book. Effective title attracts people by creating a curiosity in them to read. A title should be such that it helps your readers to find answer to questions.

2 - Choose your audience:

It’s very important that you choose your audience before actually starting to write your e-book. Decide which type of audience will benefit from your subject. Take into consideration different factors like age, caste, culture, social background and education of the audience you want to attract.

3 - Creating the document:

Once you are done with the foundation of your e-book you can start writing the main body of your e-book. One of the best options to maintain your document is to write in MS Word. Writing in Ms Word can help you revise your document as and when you need it. You can also keep a check on any spelling errors in the process. Choose a font size that can be easy to read for people of all age groups. Avoid using too many fonts as this may irritate your readers.

Last of all create your e-book. Once you are done all you have to do is publish your e-book online, and wait for download request from your website visitors.

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