1. Ultra Specific
You need to be as specific as you possibly can. For example. Instead of "how an unknown ebook author make thousands every month",change it too "how an unknown ebook author makes $3,789.95 every month". It is definitely more specific and a lot more credible.
2. Keep it both original and unique
You really need to come up with your own original headline. By example the following headline is so common, that it has lost its impact i.e. "Finally, the simple way to get free traffic to your site". Its the term "finally" that is being totally overused.
3. Maintain the urgency
This will almost force the reader to view the sales page further. Give the headline a real sense of urgency. For example, deadline dates or total amounts of items still in stock, giving a special offer for reading on. These techniques have personally been proven by many successful copywriters. They are known to work, with some better than other, but the key is to keep tweaking and testing with the above points always in mind.
So there you have it and you need to now use these tips in the headlines that you create. Always make sure that your headline GRABS ATTENTION.
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